Decisions
Client: Citizens
We make over 35,000 decisions every day. What if your bank could help you handle the financial ones?
Undo :30
The easiest decision to make? Undoing an overdraft. That’s why Citizens Peace of Mind™ helps you easily reverse overdraft fees so it’s like it never even happened.
Decisions, Decisions :30
In a world full of overwhelming decisions, Citizens Insights gets you the information you need to turn confusion into opportunity.
Sneakerhead :15
Returns :15
Movie Buff :15
On Social…
We created a series of social short to show how Citizens Insights can help you easily keep track of your money.
In radio
Citizens Insights
Citizens Peace of Mind
Credits
Role: Concept + Copy
Art Director: Aneta Klekotko
CD: Greg Nance, Kevin Li
ECD: Jon Wagner
Director: John Park RSA Films
Producer: Mel Senecal