IBM X The Weather Channel
Client: IBM / Weather Channel App
What do the weather and allergies have in common? A lot more than you’d think.
That’s why IBM teamed up with The Weather Channel to develop an entirely new kind of forecast—a hyper-local allergy forecast- to help people do the impossible, get their allergies under control.
We ran a series of geo-targeted social and digital OOH ads around the country (with a hint of local linguistic flavor) to help people understand their allergy risk in real time at their specific location and drive home the connection between weather and allergies.
In motion…
Low allergy levels
Moderate allergy levels
High allergy levels
In the world…
We created a series of living DOOH boards that would reflect real-time allergy levels in a specific location.
We used contextual ad placements informed by flight departures to reflect real-time allergy levels in cities across the country.
In airports…
On social.
We created a series of geo-targeted ads for a hyper-local allergy forecast with a little local flavor.
